Spring is trunk show season. I do very few shows, but I’ll admit I really enjoy doing tiny trunk shows either in local stores or with other designers in a pop up shop. As Renee pointed out, they are more like in person look books than a show and I love that about them. The shows last a few hours, only take an hour to set up and are more about chatting with people then selling and I love that as well. As my business model is based online, it’s tough to be out of the studio too often so I limit the shows I do each season to less then a handful, but once they are underway I always wish I did more as it’s so great to meet customers face to face.
Then I get home and realize how exhausted I am from those few hours and am thankful that I decided to stick to the few I do. This year was the second year that Austin Fashion Week was in the Spring, so 2 of the 3 events were during Fashion Week which was a bit hectic, but I was able to fully receiver by the time the show at Langford Market rolled around.
It’s also pretty amazing when you set up with a group to be able to spend time and chat with one other. You never know who you’ll be set up with if it’s a group show, being set up at the UT Fashion Show was how I ended up doing the Langford Market show, as they too had a booth there!
When you set up in a store it’s very different then setting up in a blank space like a big show, there is already a great deal of personality there that you need to make sure works with your display. I actually LOVED the fixtures at Langford Market (check out that light over head made from books!!) and had so much fun setting up there. I was having flash backs from architecture school using the drafting table and immediately utilized the drawers with all of my check out necessities like gift bags, pens and paper.
Each year I try to mix up my display a bit, but still keep it all within my branding. The week before the first show this year, I panicked that it would look too stale and impulse purchased a bunch of busts and 2 bracelet displays. Best decision ever. The above photo is proof of that.
My favorite part of trunk shows is that each display is different and no matter how much you plan it out, will have to adapt to the space you are given to set up. As you can see, I always create a mock up but sometimes tables are different sizes then expected or facing a different direction. This usually results in great displays I would never have done otherwise and like the busts on the scale a few photos above. Sometimes the unexpected can be amazing!
p.s. do you have a store in Austin that you think Manic Trout would have a great trunk show in? Drop a me line and lets talk!