The slow season
Summer: Bad for online traffic, great for flowers

The slow season

Hibiscus flower
Summer: Bad for online traffic, great for flowers!

The other night over dinner I was lamenting that online traffic had been slow this week. As I became increasingly agitated, Adam not so kindly told me that this was the third year in a row that he heard me talk about this exact same thing this exact same week (and then tried to tell me enough was enough). I sighed and told him that he better get used to it, because in the 11 years I have had an online business, I have gotten upset when summer hits every. single. year. I talk a big game leading up to it telling myself all of the amazing things I can do in the slow season, but once it comes I just want to crawl under the covers and cry. The good news is that as I have been changing the way I run the business so that it’s focused so much more on wholesale, and I therefore never get quite as slow as I used to.  Actually for the start of the slow season I have been super busy, so hooray for that!  I however am not really prepared for what happens in July, I’m actually terrified of it because when sales start flowing like molasses on a cold day, I start to freak out. For reals.

In other news, I have been picking up sassy sayings like the molasses business from watching Hart of Dixie on Netflix and it has also confirmed a few things.

1. I do not not live in the South (with a capital S).

2. All small towns are the same, regardless of region.

3. Austin is the anomaly of Texas cities.

The show is cute, and makes me not miss living in a small town, at all. Also fun, in season 1 there are cute Friday Night Lights references for Scott Porter.

Oh and one thing that summer is good for? Gardening.  See that big hibiscus flower up there, well we grew that flower. Bam!

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