About Sierra Bailey

Hey there, my name is Sierra Bailey, thank you for seeing what I’m all about! I help tiny and small businesses, side hustlers and professionals implement systems, create a plan and take action to grow and thrive.

Why do I do this? I’m so glad you asked! I had founded a handmade jewelry business (Manic Trout) in 2003, and over the next 15 years, grew it to become a successful brand. I accomplished everything I hoped and dreamed with it and that’s when the trouble started. I knew I wanted to move on, but had no idea how. I felt trapped and bored and was as you can imagine, have a great deal of anxiety about work. Towards the end of this time, I experienced a major burn out and felt more isolated than ever running my own show.

I finally made the decision to close and during the many months during the exit strategy, I became obsessed with helping others who were in a similar situation not feel so isolated and avoid burnout.  Quickly it became obvious that my own experiences made me an ideal person for my peers to open up to. Because I got it.

I also had the ability to show them how to implement systems, become more productive and not to be overwhelmed by what it would take to get to where they wanted to be. As I slowly began to think about pivoting, I started this as a side gig while closing my  jewelry company. I took on a few clients through recommendations from friends and received such amazing feedback from them of our work together that I knew this was the next chapter in my life. 

I wanted to be that person who through their marketing knowledge, business expertise and years of experience could be the sounding board, the adviser, the mentor, and the cheering squad that so many people wished they had but didn’t know who to call. I wanted them to be able to call me. And just like that, I was off on a new adventure and a new business was born.

What else have I done besides run Manic Trout? Well, I currently services as the Chair of the Austin Committee for the BP MS 150 where along with 28 committee members, we organize and offer support for the 1000 Austin riders (an additional 9000 riders are from Houston) and the 30,000 people who are at the finish line. I am on the Board of Directors of the Metropolitan Breakfast Club, and on the Marketing Committee for Texas Women in Business.

In the past decade, I have been a live TV Host for a DIY Show on ShopLC and was the General Manager for a private restaurant in NY (a way to fund the business in the early days!). I have served on the Community Advisory Board for Baranoff Elementary School, have been the Chapter Leader for the Academy of Handmade, Promotions Chair for Austin Craft Riot, Chapter Leader for the Little Black Dress Society and Social Media Chair for the Millbrook Arts Group.

Going further back, I have my BFA in Computer Art and Animation from Syracuse University, School of Visual and Performing Arts, where I also took many coding classes in the engineering school.. I designed my first web page in 1995 and my first e-commerce site (before Etsy!) in 2003. I was a painting minor but sadly, find less time for it as the years go by. Before starting Manic Trout, I designed web pages for local businesses, was a gallery assistant, ran an artist’s studio and did photoshop work for wedding photographers on the side. Even further back, when I was in the 6th grade, I raided my grandmothers quilting stash (with permission, quilters are crazy about their fabric!), made over 100 scrunchies and had a little pop up at a local fair. You could say that I have been obsessed with business my entire life. 

Both me and my work has been featured in over 60 national magazines, including Real Simple, Southern Living, InStyle, Redbook, People Style Watch, and many others. I have been on the local pages of the Austin Statesman, Tribeza, Austin Woman (which I also wrote for), Austin Lifestyle and have appeared on local news shows. Nationally, I was interviewed on World News Tonight with David Muir and my jewelry appeared on  Gossip Girls and Criminal Minds. Penelope Garcia did indeed wear a lot of my jewelry, it was perfect for her!

When I am not working or volunteering, I can be found with my nose in a book, working out or listening to podcasts while making my way through a jigsaw puzzle, as there is always one in progress in my house. I live in Austin, TX with my sassy Rat Terrier, Faye, and my jujitsu obsessed husband, Adam Fujawa.

I’d love to hear from you so please comment if you wish and for less public notes, you may reach me at sierra@mssierrabailey.com.


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