Hey there, my name is Sierra Bailey, thank you for seeing what I’m all about! I help solopreneurs, small businesses and professionals put their dreams into words, create a plan of action and make those goals come true.

Why do I do this? I’m so glad you asked! I founded a handmade jewelry business (Manic Trout) in 2003, and over the next 15 years, grew it to become a successful brand. Towards the end of this time, I experienced a major burn out and  and through my own deep dive into discovering what my dreams actually were, I became obsessed with the goal setting process.  Because that’s really what goal setting is all about. The process. 

In the midst of this obsession, I discovered that I excelled at helping other people figure out their big picture goals in their lives and businesses. I had the ability to show them how to implement systems, become more productive and not to be overwhelmed by what it would take to get to where they wanted to be. As I slowly began to think about pivoting, I started this as a side gig while still running my  jewelry company. I took on a few clients through recommendations from friends and received such amazing feedback from them of our work together that I new this was the next chapter in my life. 

I wanted to be that person who through their marketing, business expertise and years of experience could be the sounding board, the adviser, the mentor, and the cheering squad that so many people wished they had but didn’t know who to call. I wanted them to be able to call me. And just like that, I was off on a new adventure and a new business was born.

When I am not helping people crush their goals, I am volunteering with the National MS Society for which I am the chair of the BP MS 150 Austin Committee. In my down time, I can be found with my nose in a book, writing, meditating, working out or in the midst of a jigsaw puzzle, as there is always one in progress in my house. I live in Austin, TX with my sassy Rat Terrier, Faye, and my jujitsu obsessed husband, Adam Fujawa.

I’d love to hear from you so please comment if you wish and for less public notes, you may reach me at sierra@mssierrabailey.com!prefessionals


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