The design timeline vs the launch timeline of collections
It took me a few years to figure out the pacing and release schedule of jewelry on Manic Trout. Until recently, I typically designed 2 large seasonal collections a year with 2 themed collections thrown in the mix. My launch dates were just in time for each season, but I was never making the much ahead of time press deadlines. When I went full time with MT almost 2 years ago, I still was working this way. A year later, when I signed with a new PR firm, I decided that it was time to buckle down and design towards the press cycles.
It however took another few months to catch up as when I had that thought, I was starting 6 months behind schedule. I however have finally caught up and adjusted my design schedule to the timeline I want it to be on. (yay!) This means that I am designing waaaaaaay ahead of the launch dates (sometimes by 5 months) and am working a few seasons ahead of what I am releasing. Which is a struggle in itself when I have to promote and share the jewelry I designed months ago as my creative side has issues with this.
I worry that this is confusing to you as I am all sorts of sharing about the design process of jewelry coming out at the end of 2013 right now and then, bam! I switch gears and want to show you jewelry that I was talking about 3 months ago again. However, this is much the reality of the life of a designer and technically, that is what this blog is all about. That is also why I’m sure many if you follow MT on FB and other social media sites…you get to see behind the curtain.
So here I go, switching gears from sharing the design process to sharing the finished work. It however is exciting news, as the Summer ’13 Collection from Manic Trout has arrived!