Hey there, my name is Sierra Bailey, thank you for seeing what I’m all about! I help solopreneurs and small business owners put their dreams into words, create a plan of action and make those goals come true.

Why do I do this? I’m so glad you asked! I founded a handmade jewelry business (Manic Trout) in 2003, and over the next 15 years, grew it to become a successful brand. Towards the end of this time, I experienced a major burn out and  and through my own deep dive into discovering what my dreams actually were, I became obsessed with the goal setting process.  Because that’s really what goals are all about. The process. 

In the midst of this obsession, I discovered that my real skills were really in helping other people figure out their big picture goals in their own businesses and showing them how to implement systems to to get to where they wanted to be. I started this as a side gig while still running my  jewelry company, and took on a few clients through recommendations from a mutual friend. 

When it got to the point where I had too much on plate and needed to let something go, I made the decision to close the door for good on Manic Trout as I understood that I was ready to move on to the next chapter in my life. I wanted to be that person who through their marketing and business expertise could be the sounding board, the adviser, the mentor, and the cheering squad that so many people wished they had but didn’t know who to call. I wanted them to be able to call me. And just like that, I was off on a new adventure.

When I am not helping people crush their goals, I am volunteering with the National MS Society for which I am the chair of the BP MS 150 Austin Committee. In my down time, I can be found with my nose in a book, writing, meditating, working out or in the midst of a jigsaw puzzle, as there is always one in progress in my house. I live in Austin, TX with my sassy Rat Terrier, Faye, and my jujitsu obsessed husband, Adam Fujawa.

I’d love to hear from you so please comment if you wish and for less public notes, you may reach me at sierra@mssierrabailey.com!


This Post Has 7 Comments

  1. I love your blog as well as your designs. I was wondering if I could have your permission to use your firefly jar on my blog… I will give credit of course. Sincerely, Catherine Dougherty

    1. HI Catherine,

      Thank you! Sadly, it is not mine to give. You may use it as I did, but I do not have a credit. I found it on tumblr or we heart it.
      Best Wishes,

  2. Hello Sierra! I really enjoyed reading your blog and seeing your creations. I do like the mermaid necklace design you have featured this month. Good luck with your jewelry…I too am following my passion to be creative in life.

    Best wishes,
    Nancy Geng Vassilakis

  3. hi.
    where did you get the stencil you used on your red studio floor? (red boots on a red floor)
    just love it!

    1. It’s actually a rug! Pier 1 had printed bamboo rugs a few years ago that were so pretty, that I wish I had bought more than I did. Sadly they no longer have them.

  4. I love your daily blog and wear your turquoise rhino all the time especially with animal. Prints which I adore. I may need your business cards cause when ever I am out people ask me about your necklace!

  5. Hi Sierra, I love your blog, too. Thank you for mentioning my first book, Life a la Mode. I wanted to let you know that I’ve finally put it up as an Amazon ebook (for $1.99).. I’ll work on getting Latte Lessons up next. Thanks for your nice words about it. What a great blog: jewelry and books. And creativity.
    Best, Linda

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